An agency optimises your campaigns. A YouTube playlist teaches tactics. We diagnose why the business isn't scaling, and fix the whole system.
| What matters | Self Serve | Agency | ScalePro |
|---|---|---|---|
| Strategy & diagnosisWhat to launch, or why growth stalled | Generic videos, no category or margin specifics | Out of scope — they run ads, not strategy | Full audit before a single campaign or shipment is touched |
| Compliance & fee auditIndia export docs, Amazon fee reconciliation | No structured resource exists for this | US-focused; little to no India export expertise | Full export playbook plus per-SKU fee reconciliation |
| Operator experienceDo they run a live brand P&L? | Creators teach; they don't operate | Account managers — not founders or operators | Team currently runs Melvvi, a live D2C brand — real margins, real inventory calls |
| Incentive alignmentAre fees tied to your growth? | Free, but your time carries a real opportunity cost | Often a % of ad spend — incentivised to spend more, not less | Fixed fee plus a small % of GMV — we grow when you grow |
| End-to-end coverageNot just ads | Deep on tactics, weak on sequencing | Ads and listings only — no logistics, compliance or banking | GTM to logistics to setup to ads to growth — one team, full stack |
| Speed to marketvs. months of trial & error | 8–12 months of trial and error for most founders | Faster on execution; strategy gaps remain | A structured, week-by-week playbook — no reinventing the wheel |
Patterns our founders have observed across hundreds of launches and scale-ups. The meta-mistake underneath all of them: treating "going global" as a distribution decision, not a business-building one.
Assuming India's winning SKU is automatically the US's winning SKU.
Freight, duty, FBA fees, returns and ad spend quietly eat the margin.
Ads amplify a listing that already converts — they don't fix one that doesn't.
Out of stock at peak kills ranking; over-ordering triggers storage fees.
IEC, LUT and ICEGATE delays hold shipments for weeks when left too late.
No liquidation path, no pivot playbook, no lever if the product stalls.
Book a strategy call and we'll walk through which of these apply to your business right now.